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Facebook Ads – Spying On The Competition

Facebook Ads – Spying On The Competition

Let’s take it back to April of 2018. Mark Zuckerberg and the Facebook platform were in some hot water with the US government over the Cambridge Analytica scandal, privacy concerns, and the less than honest advertising practices of a couple of groups during the 2016...

Low Funnel Ad Targeting & Retargeting

Low Funnel Ad Targeting & Retargeting

The customer’s journey doesn’t just stop at the first click, in-fact it could take up to six impressions or engagements to turn that click into a customer. Below is just a few of the more advanced digital strategies we take to refine that experience. Search Engine...

The Benefits of Long Term SEO – Case Study

The Benefits of Long Term SEO – Case Study

When Royal Water Systems hired TMD Marketing & Advertising for SEO services and digital marketing more than two years ago, they had just started their online efforts. The website barely registered on search engines, appearing primarily when people Googled the...

Website Homepage Layout Best Practices

Website Homepage Layout Best Practices

Your website could be the first impression of your business. For most of your customers, having a well-organized home page can not only help facilitate your customers journey online but also define you as a company. The home page needs to be simple and easy to...

Earn Positive Reviews, Don’t Pay for Them

Earn Positive Reviews, Don’t Pay for Them

Negative online reviews can ripple across an entire organization, slowing sales and impacting morale. Reviews are often the first place people look when they’re considering a product or service, and businesses are keen to receive positive words. High praise on...

Secure (SSL Hosting) & Site Speed – How it Impacts Your SEO

Secure (SSL Hosting) & Site Speed – How it Impacts Your SEO

For the past few years, a website’s Google ranking factor has been based in part on overall user experience. There are many elements to this experience, including user-friendliness, page load speed, secure hosting, and mobile responsiveness. Since these are more...

Direct Mail Advertising – Delivering Results

Direct Mail Advertising – Delivering Results

Understanding your audience will help you reach the most effective person with your advertising message, buyers are unique and big data helps is find the right person and the most effective time to get the most out of your advertising budget. There are many forms of...

7 Ways to Improve Your SEO Right Now

7 Ways to Improve Your SEO Right Now

When Google hit the internet in 1998, it revolutionized how search engines worked and their ability to produce quality results for their users.  While there were many leaps of technology for Google, none were more important than its strategy to use inbound links as a...

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