A customer might discover your business in a Google search, check your reviews, visit your website, see an ad on social media, and finally respond to an email or postcard. That journey rarely happens in a straight line. The right marketing mix helps people find you,...

At TMD Marketing, we hear it in almost every discovery call: "We just want to maximize our results." It sounds right. Who wouldn't want the most leads, the most traffic, the most visibility possible? But in 15+ years of doing this, we've learned that the brands that...

Google is making a significant change to how businesses manage Local Services Ads (LSAs). Beginning in August 2026, existing Local Services Ads campaigns will gradually transition from the standalone LSA dashboard into Google Ads as a specialized type of Performance...

Search is changing quickly. Google AI Overviews, AI Mode and other generative search experiences are changing how people find information, research companies and make purchasing decisions. For businesses, that naturally raises a question: Do we need an entirely new...

One of the biggest disconnects between business owners and marketing comes down to how marketing is perceived. Many business owners view SEO, Google Ads, social media, billboards, radio spots, and other marketing channels as first-order principles. In other words,...

For years, businesses invested in SEO with one primary goal: “Get us to the top of Google.” And for many companies, it worked. The calls came in. The leads increased. Revenue grew. The business became dependent on rankings. But there’s a difficult conversation many...

For small to medium-sized business owners, the digital marketplace can feel like an endless ocean. You know your customers are out there searching for your services, but if your business doesn't appear when they type "near me" into Google, you are essentially...

Every dollar you spend on marketing is meant to generate one thing - leads. Whether it’s Google Ads, SEO, or social campaigns, the goal is the same: get potential customers to raise their hand. But here’s the problem most businesses don’t realize the real loss isn’t...

If you run Google Ads for your business, you may have noticed something over the past year. Your cost per click is rising. Your budget seems to disappear faster. And the same amount of ad spend may not be delivering the same number of leads or conversions it used to....