Solve Your Marketing Problems
Help Your Company Reach New Levels of Growth with a Fractional CMO
What is a Fractional CMO?
A fractional CMO is a part-time Chief Marketing Officer, responsible for leading the marketing strategy and managing the marketing department. Fractional CMOs typically work with businesses that need the role of a CMO, but only in a part-time capacity. Businesses use this service because they require expert strategy and leadership and often enjoy the flexibility a fractional CMO provides.
Think of a Fractional CMO as a service instead of a position within your business structure. When businesses need someone to come in and perform tasks that a CMO would traditionally perform for a few hours a week,they would in turn bring in someone or a team who has the top-level experience that they need, but who doesn’t tether them to the cost of having a CMO as permanent member of their staff.
What Does a Fractional CMO Do?
A fractional CMO performs the same general tasks as a full-time chief marketing officer but in a part-time capacity. This means they lead marketing strategy and oversee implementation and tracking for the businesses that hire them.
Your Fractional CMO should have a wealth of marketing and managerial experience and should be the natural leader of the marketing team. Here is a list of some of the tasks that could fall onto your fractional CMO:
- Perform a deep dive into all aspects of the company’s marketing and see how they align with the company’s overall vision/ goal
- Develop both short-term and long-term marketing strategy for the company
- Solve marketing problems that may arise
- Lead the marketing department and train/ guide the team members on the permanent staff
- Hire new employees and build your team for success
- Work with outsourced agencies leaning on their experience
Is a Fractional CMO Right For You?
A business needs a Fractional CMO when they require marketing leadership and the expert marketing strategy skills of a CMO, but they do not need it as a permanent fixture of their staff.
Reasons a business needs Fractional CMO services:
Marketing Leadership
Your marketing department requires leadership from an experienced marketing professional.
Marketing Strategy
Your business needs a comprehensive marketing strategy for your industry.
Part-time CMO
You require the skill set of a chief marketing officer, but not for the 40 hours per week that a full-time CMO will be.
Experience
Your business has the staff to execute marketing campaigns, however they lack strategic experience. Therefore, you need someone who has done it before and can foresee challenges and obstacles.
Reporting & KPIs
You need to monitor the health and progress of your campaigns and have someone lead weekly KPIs meetings. Namely, so your team has accountability and is always results-focused.
Optimization
You need to improve marketing campaign optimization by having an expert identify opportunities and new possibilities.
Efficiency
Your existing marketing team’s efficiency is below optimal. You need leadership and management to maximize efficiency for your marketing department.
Go-to-market Strategy
- You are a startup or are launching a new product or service for your business.
- You will need a new marketing plan for the short term and the next few years.
- Your digital marketing efforts need to be precisely planned out so your marketers know exactly what to do. Additionally, they need to know what marketing initiatives and key performance indicators are a sign of success.
Why Choose TMD Fractional CMOs
Our Fractional CMOs are growth-focused strategic experts and they will maximize the efficiency within your marketing team. With each client, we focus on improving the systems and processes within the marketing department.
This is most effectively done via our weekly reporting on marketing Key Performance Indicators (KPI) through a dashboard. We will create this, or improve your current one, as an immediate advance for your marketing department.
As you consider a Fractional CMO for your high-growth business, consider the cost of not having a marketing leader. Additionally, think of the potential gains of having an experienced marketing leader.
Consider the risk you’re taking by having a marketing director or coordinator set the campaign objectives and success criteria in your organization. Odds are, they are underqualified for the role.
By hiring a fractional CMO from TMD Marketing, you’re getting the confidence and capabilities your team needs to reach new heights, both in terms of sales and profitability.
WORKING WITH TMD
BRANDS THAT TRUST TMD
Lifetime
UT Eyelid
Catalyst
LaytonHills Dental
Yard Master
Ben Franklin
Menchies
Karcher
KIA
Stuart
LifetimeStore
Hotsy
Counseling Center
Ninja
Singer
UTC
AutoFarm
3D Car
Abbington
Mountain States Eye Center
Lease Consultants
Tile Ram
WasatchCrossfit
ENT
Tri State Roofing
Rowdys Range
Utah Best Home Pros
Bumble Bee Plumbing
Critter Removers
Lakehouse Restaurant
What are you waiting for?
Work With Us
LATEST ARTICLES
3 Best Digital Advertising Platforms For Small Business and Why (Our Personal Opinion)
When choosing the best digital advertising platforms for a small business, it's important to consider budget, target audience, and the nature of the...
Case Study: Online Retail – Maximizing ROI through Strategic Digital Advertising
Background: Ut Kilts (utkilts.com), a leading online retail kilt company, aimed to boost online visibility and sales through strategic digital...
SEO Success Story – Power Scrub
Client Overview: Power Scrub Egg Washer, a leading manufacturer of innovative egg washing machines, approached TMD Marketing to enhance their online...