Solve Your Marketing Problems
Help Your Company Reach New Levels of Growth with a Fractional CMO
What is a Fractional CMO?
A fractional CMO is a part-time Chief Marketing Officer, responsible for leading the marketing strategy and managing the marketing department. Fractional CMOs typically work with businesses that need the role of a CMO, but only in a part-time capacity. Businesses use this service because they require expert strategy and leadership and often enjoy the flexibility a fractional CMO provides.
Think of a Fractional CMO as a service instead of a position within your business structure. When businesses need someone to come in and perform tasks that a CMO would traditionally perform for a few hours a week,they would in turn bring in someone or a team who has the top-level experience that they need, but who doesn’t tether them to the cost of having a CMO as permanent member of their staff.
What Does a Fractional CMO Do?
A fractional CMO performs the same general tasks as a full-time chief marketing officer but in a part-time capacity. This means they lead marketing strategy and oversee implementation and tracking for the businesses that hire them.
Your Fractional CMO should have a wealth of marketing and managerial experience and should be the natural leader of the marketing team. Here is a list of some of the tasks that could fall onto your fractional CMO:
- Perform a deep dive into all aspects of the company’s marketing and see how they align with the company’s overall vision/ goal
- Develop both short-term and long-term marketing strategy for the company
- Solve marketing problems that may arise
- Lead the marketing department and train/ guide the team members on the permanent staff
- Hire new employees and build your team for success
- Work with outsourced agencies leaning on their experience
Is a Fractional CMO Right For You?
A business needs a Fractional CMO when they require marketing leadership and the expert marketing strategy skills of a CMO, but they do not need it as a permanent fixture of their staff.
Reasons a business needs Fractional CMO services:
Your marketing department requires leadership from an experienced marketing professional.
Your business needs a comprehensive marketing strategy for your industry.
You require the skill set of a chief marketing officer, but not for the 40 hours per week that a full-time CMO will be.
Your business has the staff to execute marketing campaigns, however they lack strategic experience. Therefore, you need someone who has done it before and can foresee challenges and obstacles.
Reporting & KPIs
You need to monitor the health and progress of your campaigns and have someone lead weekly KPIs meetings. Namely, so your team has accountability and is always results-focused.
You need to improve marketing campaign optimization by having an expert identify opportunities and new possibilities.
Your existing marketing team’s efficiency is below optimal. You need leadership and management to maximize efficiency for your marketing department.
- You are a startup or are launching a new product or service for your business.
- You will need a new marketing plan for the short term and the next few years.
- Your digital marketing efforts need to be precisely planned out so your marketers know exactly what to do. Additionally, they need to know what marketing initiatives and key performance indicators are a sign of success.
Why Choose TMD Fractional CMOs
Our Fractional CMOs are growth-focused strategic experts and they will maximize the efficiency within your marketing team. With each client, we focus on improving the systems and processes within the marketing department.
This is most effectively done via our weekly reporting on marketing Key Performance Indicators (KPI) through a dashboard. We will create this, or improve your current one, as an immediate advance for your marketing department.
As you consider a Fractional CMO for your high-growth business, consider the cost of not having a marketing leader. Additionally, think of the potential gains of having an experienced marketing leader.
Consider the risk you’re taking by having a marketing director or coordinator set the campaign objectives and success criteria in your organization. Odds are, they are underqualified for the role.
By hiring a fractional CMO from TMD Marketing, you’re getting the confidence and capabilities your team needs to reach new heights, both in terms of sales and profitability.
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