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How To Add Social Profile Links to Your Google Business Profile

How To Add Social Profile Links to Your Google Business Profile

Google is introducing the ability for businesses to add social media profile links directly in their Google Business Profile. The ability to add social media links provides another way for local business owners to optimize their presence across Google’s ecosystem....

How to Respond to Negative Google Reviews?

How to Respond to Negative Google Reviews?

While nobody wants a bad Google review, most businesses will receive one at some point. Here are some tips on replying to negative reviews: Respond in a timely manner. Customers will appreciate prompt responses. Stay professional and courteous. Never lash out and...

Is Your Business in a Marketing Crisis?

Is Your Business in a Marketing Crisis?

Have your web leads slowed down? Call volumes decreased? These might be the signs of decreased user behavior and lower than usual search demand online. Here are some things you can do… Expand marketing areas  It is pretty common to focus on your core geographic area...

5 SEO Company Tips for 2022…So Far

5 SEO Company Tips for 2022…So Far

We’re halfway through the year and it's time to divulge what we’ve found over the past year concerning SEO tips for those search engines optimizations companies, business owners & professionals and hopefully anyone curious enough looking. There have been a few...

Not All Impressions Are Created Equal

Not All Impressions Are Created Equal

You've probably heard the saying "not all impressions are created equal". Well, that is no more true than when it comes to website traffic & if you're not targeting your audience correctly, or placing your ads on quality websites, you will end up with low-quality...

Optimized Image & Video Sizes For Facebook & Instagram (Updated 3/2022)

Optimized Image & Video Sizes For Facebook & Instagram (Updated 3/2022)

To your everyday consumer, this “content size” thing might not seem like it’s a big deal. Who cares if you put a picture or a video on facebook that isn’t the right size? Not a big deal right? Let’s talk about it a little bit.  Your average, everyday consumer might...

The Power Of Facebook Lead Gen Ads

The Power Of Facebook Lead Gen Ads

If you’ve been on Facebook at all in the past seven years, you have probably seen and filled out a lead generation ad on your feed. Lead Generation ads were introduced to Facebook advertisers in 2015. These ads allow businesses to collect contact information such as...

Clicks vs Customers – Gaslight SEO Metrics

Clicks vs Customers – Gaslight SEO Metrics

It’s a very popular term getting thrown around these days, gaslighting. In fact, on more than one occasion I’ve found myself answering the question, what is the definition of gaslighting? A fairly new term, its origins, according to Dictionary.com, “The term...