Your business needs Google. Plain and simple.

88% of consumers who do a local search on their smartphone visit or call a store within a day. In fact, nearly 46% of all Google searches are seeking local information. It’s important more now than ever for businesses to have their Google Business Profiles optimized.

Here is a complete guide on how to optimize your Google Business Profile courtesy of the marketing team at TMD Marketing.

First, we are going to start with some statistics. The diagram below breaks down how businesses are found on Google.

If you didn’t notice, OVER 76% of businesses are found online when consumers are searching for their product or service. 76%!

Why do we optimize profiles for Local Search?

You want people in your service area to find your business when they search for your product or service. If your business profile is optimized correctly, your business will rank higher in the maps section and on the first page of Google’s organic listings.

So here’s the big question, how do you effectively optimize your Google Business Profile?

Claim your business on google.
If your business doesn’t have a listing, you can create one here.

General Optimizations

  • Phone
  • Website
  • Hours
  • Address (service area)
  • Opening date
  • Business details
  • Description

Business Categories

  • Photos
  • Cover photo
  • Business logo
  • Products/services you offer


  • Interior/exterior photos of your business
  • Staff photos
  • Product photos
  • Videos assets


  • Ask your customers for reviews. Asking for Google reviews in person after completing a service or making a sale is the best way to get good, honest reviews.


  • Post about current offers
  • Special events
  • Business announcement

Last but certainly not least, How to write an SEO friendly business description for the web…

Here are some do’s and don’ts when it comes to your business description:

  • Give a brief description and some thing that differentiates your business from your competitors.
  • Stay away from including URLs or Links to your website.
  • Don’t try and stuff a bunch of keywords in there. Structure your description to actually need them.
  • You can include a phone number or email address if you’d like.

Here is an example of a well written business description for one of our clients:

“Friendly Home Services offers a team of highly-trained professional technicians and customer service representatives, ready to answer questions and concerns you may have.


We service Salt Lake City residents with expert plumbing, heating, air conditioning, electrical, drains and sewer services. We have proven our work with 100% satisfaction guarantee and always upfront quotes on all repairs and installs. We are committed to providing you a friendly service experience, 24/7!


For all your Salt Lake City plumbing, heating, air conditioning, drains and sewer service needs—call Friendly Home Services, today!”

In conclusion, having an fully optimized Google Business Profile can be an absolute game changer for your business. Imagine getting more people calling your business, visiting your website and setting up appointments, all because you optimized your Google business Profile. Sounds pretty awesome right?

Want to talk about how TMD Marketing & Advertising can help your business achieve its objectives online? Let’s connect