Let’s take it back to April of 2018. Mark Zuckerberg and the Facebook platform were in some hot water with the US government over the Cambridge Analytica scandal, privacy concerns, and the less than honest advertising practices of a couple of groups during the 2016 presidential election.
All of these seemingly terrible things has led to the creation of a very wonderful tool for us marketers to use.
This tool is the “Info and Ads” tab that is located on every Facebook page. (see the screenshot below for reference)
This is what Facebook had to say upon releasing this new page feature:
“This section is designed to bring additional transparency to Pages and the ads they’re running. Info and Ads allows anyone on Facebook to view the active ads a Page is running as well as the ability to learn more information about the Page (such as the date created and any previous name changes).”
So in short, this gives anyone the ability to go onto any Facebook page and see what ads are currently running.
This tool give marketers and business owners a great opportunity to spy on competitors ads and keep a leg up on the competition. It can also be used as a creative outlet for small businesses to get ideas and emulate what the bigger players are doing.
Although this feature gives you access to the ads themselves, you won’t be able to see who the targeted audiences are. You have to come up with that part on your own 😉
Interested in Facebook ads for your business?