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The Benefits of Long Term SEO - Case Study


The Benefits of Long Term SEO - Case Study

When Royal Water Systems hired TMD Marketing & Advertising for SEO services and digital marketing more than two years ago, they had just started their online efforts. The website barely registered on search engines, appearing primarily when people Googled the domain, The company was struggling to develop business from a burgeoning online market.

As the campaign progressed, the website gradually rose to the top of search engines. Landing pages were constructed for key markets, and the client started to gain traffic from these areas. During an early 6-month period of the campaign, results were positive, with an organic traffic increase of more than 30%.

SEO Optimization

This growth was significant and a direct result of SEO efforts, from content optimization to landing page creation to linkbuilding. Around 30% of visitors to the website were arriving from search engines, with about 90% of that number being new to the site. At this point, our SEO team was only getting started with the campaign. In coming months, we would see organic traffic increase by around 10% every month. These were small gains, and there were months (as you can see in the image below) where traffic was down. But overall, these gains accumulated, and the website continued to crawl to the top of search engines.

Local SEO Data

More than a year into the campaign, we started to see big spikes, like with January 2018 in the image above. It took months of hard work and steady progress to start seeing these dramatic “spikes” in traffic. The campaign reached a point where today, its traffic is up by 430% compared with August of two years ago.


Royal Water Systems could have easily stopped SEO services at the six-month mark, after good keyword gains and the 30% traffic increase. But they decided to keep going, and they experienced phenomenal growth because of their commitment to an ongoing digital marketing campaign.

In the SEO industry, we like to describe our work as a marathon, not a sprint. Nothing makes this more clear than the above results. Commitment to your digital marketing campaign will involve lots of communication, hard work, and trust. But if you keep going, the results can be incredible. Get in touch with TMD Marketing & Advertising if you’re interested in a digital marketing strategy for the long-term.


Secure (SSL Hosting) & Site Speed - How it Impacts Your SEO


Secure (SSL Hosting) & Site Speed - How it Impacts Your SEO

For the past few years, a website’s Google ranking factor has been based in part on overall user experience. There are many elements to this experience, including user-friendliness, page load speed, secure hosting, and mobile responsiveness. Since these are more advanced technical processes and are often challenging to modify, they can present issues from an SEO standpoint. However, to be competitive in today’s digital marketplace, these elements should be addressed.

Secure (SSL) Hosting

To begin, it’s recommended that your website is moved to a secure SSL hosting platform. In October 2017, Google’s algorithm began favoring SSL websites, as compared to non-SSL sites. Additionally, most browsers like Firefox, Safari, Chrome, and Edge have amplified their on-screen warnings to those attempting to visit a non-SSL hosted website. We would encourage you to reach out to your web host or design firm to implement secure hosting. If this is not an option, for whatever reason, here are a few other ideas:

1) Transfer Web Hosting Services: If you do not have this ability, TMD Marketing & Advertising can take over the hosting responsibilities and employ SSL. Please note that only static sites like PHP and HTML, and/or WordPress sites can be supported in this fashion. Our SSL hosting is offered from $29/mo, which includes annual renewal of the security certificate.

2) Site Redesign: In cases with an inferior site build or challenges with moving the site, we suggest that you redesign. The combination of fresh design and secure hosting with SSL may significantly improve conversions and search engine rankings.

3) Caution: When people are unable or unwilling to alter their hosting platform, their SEO rankings will be affected, and more challenging to capture. You may still enjoy some SEO success, but not as substantial as you would have with SSL hosting.

Page Load Speed

For most websites, page load speed is only a small ranking factor. However, for very slow sites, it can be a major factor. To combat this potential penalty, solutions like minimizing code, reducing file sizes, and caching pages can be implemented.  

In some cases, access to these resources is limited, and a slow website may also be caused by a slow web host. To determine the speed of a website, Google has created a test, which can be accessed here: We suggest testing with this tool, and if results are poor, we encourage you to contact your webmaster to improve page load speeds. In the cases when webmasters are unwilling or unable to assist in this capacity, reach out to TMD Marketing & Advertising and see if we can help. If this is a possibility, please note that it comes at an additional fee.

Our team is also able to determine whether the issues stem from the web host or the website itself. If we find problems with the hosting, we advise moving to a quicker host. However, unless you are completely certain that it would result in a significant speed improvement, don’t attempt to move your web hosting.

Other Factors

Aesthetics, mobile responsiveness, user-friendliness

Generally speaking, these issues cannot be resolved without a full website redesign. For an outdated website, a redesign can boost visibility to search engines and also potentially improve sales conversions. A more active and productive website allows you to recover costs in the majority of cases.

Reach out to us if you have questions 801-896-0495




7 Ways to Improve Your SEO Right Now


7 Ways to Improve Your SEO Right Now

When Google hit the internet in 1998, it revolutionized how search engines worked and their ability to produce quality results for their users.  While there were many leaps of technology for Google, none were more important than its strategy to use inbound links as a strong factor to determine search engine ranking. Google views each link from one website to another website as a vote of confidence, and by having more inbound links, your website has more authority and more potential to rank well on Google.  This strategy was a success and is still a major part of Google’s search ranking algorithm today.

With inbound links influencing rankings on Google so strongly, SEOs and webmasters devised ways to increase the volume of inbound links to their websites. It became an obsession, spawning a new industry with evermore creative ways to generate links to help boost search rankings on Google. For Google, it became a problem, allowing low-quality websites to capture strong rankings and forcing Google to produce mediocre results to its users.

Google had no choice but to fight back, spawning a host of search ranking updates to combat SEOs and webmasters trying to artificially alter their rankings on Google. Many ranking updates were implemented by Google, with funny names like Panda, Penguin and Hummingbird. For the most-part, Google has won the battle, making it difficult for SEOs and webmasters to shortcut the system. They now must play by Google’s rules, abiding by Google’s Webmaster Guidelines and capture rankings in a more organic, holistic way.

Despite Google’s ability to identify people trying the cheat the system, inbound links are still an important factor with search engine rankings and are as important as ever. The only thing that has changed is that it is much, much more difficult to gain an inbound link than it was a few years ago.

Below are a few suggestions how you can help build inbound links in a manner that will not upset Google.

1. Business Citations:

Business citations are business listings that reveal basic information about your company. These include business directories, online yellow pages, GPS systems, voice search (like Apple’s Siri), website statistics and niche resources. The downfall is that there are literally hundreds of these business citation resources and it would be a daunting task to post your business data to all of them. Recently, new technology has emerged that allows “data aggregators” to push business data to large networks of business citation websites. What once took dozens of hours of work can now be accomplished relatively quickly. Many popular data aggregators include Moz Local, Yext and Brandify. Pricing structure varies with the level of service provided, but business citations represent a low-cost solution for building inbound links to your website. Furthermore, the benefits are stronger than simply receiving an inbound link as each resource also generates its own traffic that could lead a prospect to your website. Inbound links, traffic to your listing and broadening your online footprint are all impacted through business citations.

2. Google My Business:

This is the single most important business listing that you can generate. While it isn’t technically “link building” it provides a relevant business listing for your company that has the opportunity to capture strong local search rankings. If you do one thing to help your website, even if you are a national company, do this.

3. Great Content:

By having great content on a great website, people will naturally add links from their websites to yours. This is what Google originally intended when they began using inbound links as a signal to boost search engine rankings.  Investing in your website, wisely, will always payback strong dividends. Not only will a great website draw in links, but it will also yield strong conversion rates, referral traffic, media attention and a myriad of other things that are all good for online business. Google wishes to deliver great results to its users, and Google will reward you for the effort you put into your website. This does not mean that you give up a weekend to post a few articles. You need a dedicated website enrichment plan that delivers both quality and quantity.  Keep in mind that quality is first and foremost important. One great article can make a bigger impact that 50 low-quality posts.

4. Link Bait:

Many people believe that link bait is a bad SEO practice, meaning that it is something that Google does not like. However, nothing could be further from the truth. Google’s own Matt Cutts (former head of SEO Spam) was a link-bait advocate and recommend it as a means to generate inbound links.  Link bait works by building a website that can gain some attention and compel people to link to it. Then you link the link-bait website to your business website. Your link bait site generates online authority, which is then passed on to your business website.  Link bait can be anything that interests anyone. It could be list of the top-50 greatest wines, a how-to article for starting a new business, or tips for training an old dog new tricks. As long as the content is relevant to your business and will compel people to link to it, then link bait will work.

5. Guest Writing/Blogging:

Many people want great content on their websites but they don’t want to write or they need an authority figure to craft it. In exchange for great content, webmasters will provide a link back to your website providing a perfect win-win situation. However, you have to be careful that the website you are writing for is not overzealous with guest writers. If the website is designed as a resource to help people generate inbound links, Google will not like it and will discredit those links and could potentially punish your website for it.

6. Social Media:

Links are links and it doesn’t matter where they come from. Get active on social media platforms like Facebook, Pinterest, LinkedIn and Twitter and start providing nuggets of wisdom for people interested in what you do. Be sure that you occasionally provide links from these social media platforms that point back to your website. In addition to your social media audience, Google will see these links and provide credit to your website. 

7. Press Releases:

Online PR was once a great way to build links, however this practice carries little inbound link value as it was abused in the past as a means to generate inbound links. While press releases still have great value for mass-public exposure, links through most PR channels will not be counted by Google.

Just remember that nothing happens if you do nothing. Keep working on your website at a pace that you can sustain for the long run. SEO is a marathon and not a sprint, and those who keep chipping away will be rewarded the most by Google.

For more information about SEO, SEM, Social Media or other advertising services for your business contact us at 801-896-0495 or visit us online at:

Author Bio: Chris W. Sharp is the founder and President of SharpNET Solutions, an industry-leading SEO marketing company since 1998.