Layton Omni Channel Marketing
Effective Cross Channel Advertising Solutions for Every Industry
What is Omni or Cross Channel Advertising?
At its most basic understanding, cross channel advertising is simply marketing across different channels like Google, YouTube, Facebook, Instagram, email, etc. The greatest success comes from creating cohesive cross-channel marketing strategies. This seamless approach to marketing across various channels guides potential customers towards engagement and moves them down the funnel. Our digital marketing team here in Layton uses cross-channel marketing to improve the user experience, create consistency across branding, increase your conversion rates and drive your customers towards a sale.
Why Cross Channel Advertising?
In an ideal world, every single ad would drive conversion. Consumers would search one of your keywords, click on your ad, marvel at your amazing landing page, and start giving you money right away. That’s not (usually) how it works.
- 13.9% of conversions took 2+ days to complete
- 26% of conversion journeys had at least 2 ad interactions
- 84% OF CONVERSIONS INVOLVE A MOBILE DEVICE
WHAT WE DO
Search Engine Marketing (PPC)
If you need to show up at the top of Google search results quickly, search engine marketing is probably the answer.
Social Media Advertising
We offer everything from social media consulting & training to full-service social media page management and advertising.
Direct mail advertising is a critical component of a well-rounded advertising plan to attract new business and re-engage previous customers.
Video is a great way to tell your story, whether its a product, service we can help you create and market your video assets across YouTube with in-stream, bumper ads and more.
Our team will help you maximize your display advertising efforts with consistent messaging and image recognition to your brand products or services.
Target users based on geographic location, demographics, search behaviors, interests, shopping habits and more.
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