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The Power Of Facebook Lead Gen Ads

The Power Of Facebook Lead Gen Ads

If you’ve been on Facebook at all in the past seven years, you have probably seen and filled out a lead generation ad on your feed. Lead Generation ads were introduced to Facebook advertisers in 2015. These ads allow businesses to collect contact information such as...
Clicks vs Customers – Gaslight SEO Metrics

Clicks vs Customers – Gaslight SEO Metrics

It’s a very popular term getting thrown around these days, gaslighting. In fact, on more than one occasion I’ve found myself answering the question, what is the definition of gaslighting? A fairly new term, its origins, according to Dictionary.com, “The term...