A customer might discover your business in a Google search, check your reviews, visit your website, see an ad on social media, and finally respond to an email or postcard. That journey rarely happens in a straight line. The right marketing mix helps people find you,...
At TMD Marketing, we hear it in almost every discovery call: “We just want to maximize our results.” It sounds right. Who wouldn’t want the most leads, the most traffic, the most visibility possible? But in 15+ years of doing this, we’ve...
Google is making a significant change to how businesses manage Local Services Ads (LSAs). Beginning in August 2026, existing Local Services Ads campaigns will gradually transition from the standalone LSA dashboard into Google Ads as a specialized type of Performance...
Search is changing quickly. Google AI Overviews, AI Mode and other generative search experiences are changing how people find information, research companies and make purchasing decisions. For businesses, that naturally raises a question: Do we need an entirely new...
One of the biggest disconnects between business owners and marketing comes down to how marketing is perceived. Many business owners view SEO, Google Ads, social media, billboards, radio spots, and other marketing channels as first-order principles. In other words,...
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