If you run Google Ads for your business, you may have noticed something over the past year. Your cost per click is rising. Your budget seems to disappear faster. And the same amount of ad spend may not be delivering the same number of leads or conversions it used to....
When The Home Depot reports a year-over-year sales decline and cites anxious consumers, low housing turnover, and higher financing costs, it’s not just retail news – it’s a market signal. Housing turnover has remained historically low since 2023. That matters...
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